Going Green

There are a lot of ways to “Go Green” these days, and the design business is no different. While there has been a push to move materials to the web as either PDF or web items, the need for printed collateral continues. Paper companies started marketing papers in different ways, and clients found ways to emphasize the fact that they are being “green.” FSC (Forest Stewardship Council) certification is applied to both paper companies and printers. According to the FSC site: “Products carrying the FSC label are independently certified to assure consumers that they come from forests that are managed to meet the social, economic and ecological needs of present and future generations.” Moving beyond the source of the paper, producers also designate papers based on their use of recycled paper and post-consumer content, or even deeper into what types of chemicals are used to produce the stock. One of the strangest things of all? Paper companies have been reusing materials for years, but now they have an excuse to charge a little more for it.

Bottom line is that using FSC certified products and printers (like we do) is a great way to go green, but you have to be prepared to spend a little extra. And while you are at it, might as well include the logos and blurbs somewhere on the design to advertise that you are doing your part.