About Us

Who is RSD?

RSD is a full service design firm specializing in handling jobs from start to finish with tight deadlines. We develop and build brand through logos, corporate brochures, advertisements, direct mail, websites and broadcast emails, and event signage and backdrops.

Our Creative Philosophy

RSD lives by its slogan – Design for Response! Our focus is on content over style. When developing our designs, we bring together the Target Audience, Key Benefits and Corporate Identity to create copy and design that work together to get the message across to the reader and stimulate viewer response.

Listen and Engage

From our experience working on so many diverse and intensive jobs, we have developed the ability to listen and understand our customers’ needs. We like to ask questions. We like to know who our target audience is. We want to know what has worked in the past and what has not. We want to learn everything we can to work with our clients to develop the most effective materials for the task at hand.

We Meet Deadlines

We place the highest value on our direct relationships with customers. Our unique methodology for managing the design, production, printing and mail services allows us to work more efficiently, meet tough deadlines, and eliminate production hassles for our customers.

Rod C. Richburg, Jr.

President

RSD Role

Rod is Lead Art Director at RSD, overseeing the design and production of print and web projects. Rod also acts as an Account Executive for several clients, and oversees client and business development for RSD.

Career Highlights

Rod has over 20 years advertising design experience and has worked for such clients as Bush for President, The 2001 and 2005 Presidential Inaugural Committees, Dell Inc, Texas State History Museum Foundation and Concordia University Texas.

Rod led the design and production of 32 million pieces of fundraising mail and 42 million pieces of voter contact mail for the Bush for President campaign, and 635,000 invitations, 76,000 secure credentials, and 168,000 secure tickets for the 2001 Presidential Inauguration.

Through his years of design experience, Rod has developed the RSD style and slogan of Design for Response. Clean, bold and readable designs have been the hallmark of each and every project produced by RSD. Rod’s designs have helped win elections, raise funds, increase membership, increase attendance, and increase awareness.

Prior to founding RSD in 1995, Rod worked as a freelance artist for several prominent agencies and commercial clients. Before attending the Art Institute, Rod worked for a family publishing company where he was exposed to every aspect of the printing process. This exposure gave Rod added knowledge and skills for developing and producing printed materials.

Patrick J. Dempsey

Vice President

RSD Role

Patrick is the lead Account Manger at RSD, overseeing the design and production of print and web projects. He works closely with clients, vendors and staff to maintain schedules and deadlines. Patrick also assists with client and business development for RSD.

Career Highlights

Patrick has over 15 years advertising design experience, including twelve with RSD, and has worked for such clients as Bush for President, The 2001 and 2005 Presidential Inaugural Committees, Dell Inc., Texas State History Museum Foundation and Concordia University Texas.

Patrick’s interest in design began during his high school summer internships with Breeden-McCumber Advertising in his hometown of Brownsville, Texas. Patrick attended Southwestern University in Georgetown, Texas on a Presidential Scholarship and earned his degree in Policial Science, with a minor in Communication. While at Southwestern, he was an intern for Karl Rove +Company and the Governor Bush Committee. Upon graduation, he worked as a Capitol Associate in the Texas House of Representatives. At the end of the 75th Legislative Session, Patrick began his work at RSD as Accounts Manager.